The current competitive entertainment industry is much more than attracting visitors to the venue. The entertainment centres should be able to keep the visitors engaged and active as long as possible. This is what brings in the revenue. From the tourists’ spots to the malls, everyone is trying to increase their dwell time in their venue and provide an experience to the visitors that would make them want to come back. In the UAE, there is a simple proven solution to keep the visitors entertained – arcade machines.
Arcade games in shopping malls have evolved from being coin-operated machines, unlike in the past. Most of the arcade games nowadays are providing skill-based games with digital ticketing and multiplayer options. This is also giving the visitor an immersive experience that will appeal to children, teenagers, and even adults.
This blog is exploring how arcade machines help to increase footfall and dwell time in malls and family entertainment centres and why you need a good arcade machine supplier in the UAE.
What Is Footfall and Dwell Time in Malls and FECs?
In simple terms, footfall is the number of visitors entering a venue within a specific time period. Whereas dwell time is the amount of time the visitors spend inside the venue. The higher the footfall, the higher the revenue. The higher footfall also brings visibility to the new demographic of people, increasing your reputation.
- Spending on games and attractions
- Food and beverage sales
- Retail purchases
- Repeat visits and brand loyalty
Why Arcade Machines Attract More Visitors (Footfall Growth)
Now, let’s look into why arcade machines attract more visitors and increase the footfall of an entertainment venue.
- Strong Visual Attraction
Any entertainment centre equipment should be able to grab the attention of the visitors for them to try it. Bright LED lights, dynamic screens, and even interactive music can naturally drive in the attention of the people. Arcade games in the malls – the visual appeal is everything. It pulls in the families, kids, and teenagers who might not have planned to enter the FEC.
- Universal Appeal Across Age Groups
Arcade machines are enjoyed by all age groups. They cater towards a wide demographic, including families and solo players.
- For kids, there are simple reward-based interactive games like whack-a-mole and other games.
- The competitive and skill-based games like shooting and basketball are the favourites of the teenagers.
- Multiplayer arcade games bring back the nostalgia to the adults, giving them a new experience.
- Event and Promotion Friendly
Arcade games are the stars when it comes to mall events, school holidays, and seasonal promotions. You can conduct tournaments based on the season and limited-time challenges that will create excitement among the audience and would attract large crowds, boosting the footfall.
How Arcade Machines Increase Dwell Time
We need to understand the perks of having arcade games in the FECs and malls that will increase the dwell time of the visitors in your venue.
- Continuous Engagement
One of the main attractions of arcade games is that they encourage repeated play, unlike the other single-use games. Hence the players will stay longer to:
- Improve their score
- Win more tickets to redeem
- Compete with friends or family
- Ticket Redemption Systems
Redemption arcade games are one of the attractions that make the visitors stay longer, as they give the reward just after finishing the game. The visitors would want to collect more tickets and exchange them for rewards. Basically, it creates a loop and boosts the engagement.
- Multiplayer and Social Interaction
The recent arcade games are supporting multiplayer modes, increasing the flow of groups to have friendly competition. It creates shared experiences and encourages social interaction. This in turn will increase the time the visitors spend on the game instead of leaving the venue quickly.
Impact on Mall and FEC Revenue
There are many major impacts that arcade games or machines have on the revenue of malls and family entertainment centres.
- Increased Spend Per Visit
When the time the visitors spend on arcade games increases, it will directly increase their spending too. The visitors spending more time means they are more likely to:
- Purchase food and beverages
- Try additional attractions
- Spend more on games and prizes
- Repeat Visits and Customer Retention
Arcade games can create habit-based entertainment. Children and teenagers can come back to your venue to enjoy the games if they have a favourite game, which will increase the customer retention.
- Cross-Selling Opportunities
Arcades placed near food courts and retail zones will definitely attract more customers. This is a strategy that will allow the parents to shop or dine when the children are freely playing in the arcade, increasing the overall mall revenue.
Why Arcades Work Especially Well in UAE Malls and FECs
- Climate-Controlled Entertainment
As the outside temperature is high in the UAE, indoor entertainment is much preferred in the UAE. Arcade machines give an air-conditioned environment which will keep visitors comfortable and entertained all year round.
- Family-Centric Lifestyle
UAE malls are family destinations. This lifestyle will be easily complemented by the arcades, as they can provide a safe and supervised entertainment environment for the children.
- Tourism and Weekend Traffic
Arcade machines offer quick and instant fun without a wait time, which makes them ideal for the weekend rushes. And, being universal, arcade games will be loved by everyone, including tourists.
How Texel Can Help You Choose the Right Arcade Game
Being one of the pioneers in the arcade machine supplier in the UAE, Texel can help you choose the right arcade games for your venue without stress. We provide quality products; by inspecting the venue and available space you have. We will help you increase the footfall and dwell time of your venue with innovative arcade games and the latest equipment. Buying arcade machines for malls could be simplified with Texel.
Conclusion
Arcade machines can bring in the visitors to your venue, especially in malls and family entertainment centres in the UAE. As these games can attract people of all ages, they can bring in engagement and encourage repeated visits. With Texel, you can bring all the attractive games that guarantee footfall and dwell time.
Looking for the right arcade games for your mall? Connect with the Texel team today.
FAQ
- How do arcade machines increase footfall in malls?
Arcade machines have the capability to attract the attention of the passerby with visuals and sounds.
- Do arcade games really increase dwell time?
Yes, arcade games promote repeated play, social interaction, and reward-based engagement, keeping visitors in the venue longer.
- Which arcade machines are best for family entertainment centres?
A mix of redemption games, racing games, skill-based games, and interactive machines works best for engaging all age groups.
- Can Texel customise arcade games for malls?
The Texel team can help you choose the best arcade games that suit your available space and target audience.