Family entertainment zones are probably the safe, leisurely spaces in malls that aren’t just attractions; they are key drivers of foot traffic and customer retention. Have you considered how these zones can significantly increase ‘spending time’ for families, leading to higher spending across retail and dining outlets? For businesses, this means more footfalls and opportunities for engagement and revenue growth.
If you’re thinking about opening a centre that offers indoor kids play equipment, here’s a guide to help you get started. There’s a lot to plan, from selecting the right location and designing a layout that maximizes both fun and safety to choosing high-quality equipment that meets safety standards. This guide will walk you through the important steps, giving insights for effectively marketing your centre and ensuring that your investment leads to long-term success in the competitive family entertainment industry.
Down To The Basics – Why to Build a Family Entertainment Center?
Think about it: How can your mall differentiate itself in a competitive market? By that, we don’t mean just standing out – it’s about creating a space where families want to spend more time and money. Your mall shouldn’t be just another place to shop; it should be a wholesome destination. In today’s market, offering something extra keeps customers coming back.
So how do you do it? By investing in unique entertainment experiences, you can position your mall as a premier destination for families, ensuring repeat visits and sustained customer loyalty.
Tips for Starting a Family Entertainment Center
Starting something new can be challenging, but with the right tips, you can make better decisions, save time and money, and set yourself up for success. These tips help you avoid common mistakes and guide you through the process, making it easier to create a successful business.
Know Your Market: Before jumping into your new business, have you considered what families in your area really need? It’s super important to research the local market. What kinds of family entertainment spots are already out there? Are there any gaps you can fill? By understanding the needs and preferences of families in your community, you can create a family entertainment center that stands out.
Choose the Right Location: Have you heard the saying, “Location is everything?” Rightly so when it is all about creating a family zone in malls and other spaces. Have you found a spot that’s easy for families to get to? Is it close to schools or neighbourhoods where lots of families live? Make sure the location is big enough to fit all your indoor kids’ play equipment and is in a family-friendly area. Picking the right spot can be the most significant difference between a packed centre and an empty one.
Plan Your Theme and Features: What kind of vibe do you want your zone to have? Will it be a bright, colourful space with an amusement park feel? If you want to create a vibrant space filled with fun installations, that’s where we step in. We’re one of the best for soft play installation in Dubai, ensuring top-quality and secure play areas that kids will love. Also, think about what activities will keep kids excited and want to come back again and again. A strong theme can make your centre a family-friendly spot.
Safety First: Have you considered how to make your centre safe for everyone? When dealing with younger people, safety should be the utmost concern. Space and even equipment that meets the correct safety benchmark. Do you have staff trained to keep an eye on the kids? There should be proper hygiene, timely checks, and cleaning duties to keep the whole space clean and tidy. After all, parents want to know their kids are playing in a secure environment.
Engage with the Community: How will you promote your new centre? Connecting with local schools, daycares, and community groups can help. You could also host events or give out special deals to attract families. Being social also helps to attract more visitors to your place.
Steps to Starting a Family Entertainment Center
This could be a very complex process. But we shall simplify it for you!
Create a Business Plan – Make a framework for your vision, goals, and financial details to guide your decisions and attract investors.
Focus on Capital – Figure out how much money you need and explore options like loans or investors to cover everything from marketing to the installation of the family entertainment centre.
Find a Location – Look for a spot that’s spacious, accessible, and family-friendly.
Design Your Center – Work with designers to create a fun, engaging layout that uses space well.
Purchase Equipment – Buy high-quality indoor kids’ play equipment that’s safe and fits your centre’s theme.
Hire Staff – Recruit and train staff who love working with kids and can ensure safety and excellent customer service.
Market Your Zone – To attract families, Promote your centre using social media, local ads, and community events.
Costs of a Family Entertainment Center
Starting a Family Entertainment Center comes with a bunch of costs. First, you’ll need to cover the lease or purchase of a space and any renovations needed to get it ready. Then, there’s the cost of buying equipment and other essentials. Don’t forget to budget for staff salaries, including hiring and training people like supervisors and customer service reps. You’ll also need to spend on marketing to get the word out and attract visitors. Create a strong marketing strategy that’s aesthetically pleasing and helps in conversion. Finally, consider everyday expenses like utilities, insurance, and maintenance. By planning your budget and accounting for all these costs, you can help make sure your centre runs smoothly and stays financially stable. Once you’re ready, open your doors and focus on giving the best customer experience, always keeping an eye on feedback and industry trends to keep improving.
We know that nothing worth doing comes easy, mainly when you’re catering to a wide range of people, including kids. Everything has to be super organised, safe, and solid. That’s where Texel steps in. TEXEL specialises in creating customised Family Entertainment Centres (FECs), Soft Play areas, play structures, and adventure attractions. We transform any space into a fun, unique, and money-making spot that keeps people returning for years. Hence, with the right approach and a team like TEXEL backing you up, your centre can become a destination for fun, excitement, and lasting memories.